Assignment: example of noncompliance
Assignment: example of noncompliance
Which of the following is an example of noncompliance?
A patient forgetting to take a drug at a specified time of day
A patient taking a drug, but only because it has been court-mandated
A pharmacist dispensing a generic equivalent of a drug instead of the brand name
A physician refusing to prescribe a drug because he or she does not trust the clinical studies on it
What is one way in which pharmaceutical selling is different from selling in most other industries?
In pharmaceutical sales, the decision-makers consumers, and payers are usually the same entity
Pharmaceutical selling takes less time because doctors are so busy.
Representatives do NOT sell to the user of the product.
Representatives DO sell to the end user of the product
Drugs can be used—– days beyond their expiration date.
2-7 days, depending on the most current monograph.
2-90 days, depending on the state laws
7-90 days, depending on the type of drug and its therapeutic class.
None of these
What issue has MOST encouraged consumers’ desire to see more OTC medications?
A weaker patients ‘right movement
Lack of insurance coverage
Less reliance on the internet
Proliferation of herbal remedies
Which phase of trials largely determines the clinical dose?
Preclinical trials
Phase II trials
Phase III trials
Phase IV trials
What must be contained in the Description section of a pharmaceutical package insert?
Adverse effects
Mechanism of action
Pharmacokinetics
The proprietary name and the established name
Customers purchase products from people they like, trust, and respect. This is called the———-
Closing of the sale
First time advantage
Likeability factor
Power of knowledge
According to your manual, how has the U.S. healthcare marketplace changed in the last few decades?
Fewer and fewer prescription drugs have been made available as OTCs.
Managed care has been increasingly replaced by more patient- centered approaches.
The aging Baby Boomer generation has begun demanding more personalized attention.
There has been decreased emphasis on preventive health.
How does pharmaceutical marketing help narrow the treatment gap?
It encourages patients to take more active roles in their healthcare.
It makes doctors more skeptical of the pharmaceutical industry.
It makes patients more skeptical of their doctors’ opinions.
All of these
The FDA requirements for nutraceuticals and medicinal herbs are just as stringent as for pharmaceuticals.
True
False
After a trade-name drug’s patent expires, how may generic versions of it be sold?
Only under the branded generic name
Only under the generic name
Only under the original trade name
Under the original trade name or a generic name
What is required for a new pharmaceutical to be considered a viable therapy?
It causes no serious adverse effects.
It causes no side effects.
It has an active placebo.
It is more effective and/or causes fewer serious adverse effects than other drugs on the market.
A generic version is likely to have some inactive ingredients that are different from those of the original drug.
True
False
Where are most drugs metabolized?
Interstitial spaces
Liver
Stomach
The bloodstream
What is essential to the ethical requirement that subjects be selected fairly?
Selection criteria should be well-supported by documented evidence.
Studies should make every attempt to conduct research on subjects who are underprivileged and in need of medical attention
Subject should be selected based on scientific objectives.
All of these
Which of the following is NOT typically included in the indications and usage section of the package insert information?
Diseases or conditions that the drug is approved to treat
The drug’s active metabolites
The drug’s recommended usual dosage
The drug’s usual dosage range
