Comparative Analysis of Two Businesses
A TALE OF TWO BUSINESSES: A COMPARATIVE ANALYSIS OF TWO BUSINESSES WITHIN A SIMILAR INDUSTRY, IN DIFFERENT GEOGRAPHICAL LOCATIONS BACKGROUND The decisions made by firms to compete and thrive in the market, are heavily influenced by their environments. Firms operate in different industries/market structures: Perfect Competition, Monopolistic Competition, Oligopolistic Competition, and Monopoly Competition. Factors like the market size, target customers, products/services sold, and a number of competitors can determine their behavior and impact success (or lack thereof) over time.
ASSIGNMENT REQUIREMENT You are required to select any TWO (2) businesses of your choice: ONE (1) local and ONE (1) international, operating in the same industry. You are expected to collect data regarding these selected businesses and then critically analyze and compare their competitive behaviors with respect to their own environmental factors.
These findings together with relevant conclusions should be presented and submitted in a written report. The rubric provided guides you in the content of the written report. the company that is local which is in Jamaica is grace Kennedy limited and the international company is Heinz.
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