Importance of Strategic Management for a successful business expansion

Importance of Strategic Management for a successful business expansion
Importance of Strategic Management for a successful business expansion
• You are required to upload an academic report on the importance of Strategic Management for a successful business expansion based on an existing business that has initiated expansion from a brick-and-mortar presence. It has begun to market its products and/or services in a limited international environment.
The document must have these two parts:
Analysis & background:
The business of your choice, its past and present, and how is it currently performing.
Based on your analysis, identify and make recommendations for the business to expand internationally with the aid of digital means.
You may use information & data from the different authors, models, and theories reviewed in class.
Wordcount: From 2500 to 3500 words.
Cover, Table of Contents, References, and Appendix are in exclusion of the total word count
Harvard citation style referencing (in-text References and Bibliography) is a requirement and full acknowledgment of sources.
The task must be spell and grammar checked prior to upload.
Assignment Launch: Week 5
Week 8 – Via Moodle (Turnitin). Deadline is on 27th September by 23.59
This task is 60% of your total grade for this subject.
Outcomes: This task assesses the following learning outcomes:
Conduct & present a credible business analysis
Analyze and explain the concepts, principles, and practices associated with strategy formulation and implementation.
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